Originally Published by National Today

July 15 is National Clean Beauty Day, to celebrate the clean beauty movement — products that are mindfully created, produced with healthful ingredients, sustainably and ethically sourced and made with the health of our bodies and the environment in mind. National Clean Beauty Day is the brainchild of Juice Beauty — the ‘OG’ of this movement as named by ELLE, Cosmo, Forbes and more (at which time the Juice Beauty team quickly dubbed OG “Original Green” brand). The antioxidant-rich skincare & plant-based makeup brand has been challenging the decades-long status quo in the beauty industry by pioneering and radically transforming the chemistry of cosmetics.

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